nDialogue Media Group - Five Step Media Buying Process

The following approach is our way of ensuring that every campaign is tailored to meet your objectives, and provides the most effective method of communicating with your unique target audience.

nDialogue's Five-Step Media Buying Process:

• Research: nDialogue conducts a media search to determine the most effective channels to reach your target within a designated geographic market.
• Reach & Frequency Verification: Media weight levels are analyzed to determine optimum reach and frequency levels based on your budget. A thorough evaluation is then conducted that will determine if your allocated budget will attain your pre-set goals.
• Placement: In order to ensure not only reach and frequency goals, but also efficiency, nDialogue analyzes cost effectiveness, ongoing time-of-day schedules, and timing, such as start dates, that will warrant a solid campaign.
• Negotiation: In this step, nDialogue conducts final negotiation with media representatives for cost effectiveness based on a cost-per-rating point system. This process includes added media values that can provide more awareness for your business. Value added opportunities can be radio remotes, rotating ads, public service announcements, sponsorships, online banner ads, etc.
• Approval: The final step is the client approval process where the “buy” is presented to the client showing overall analysis with nDialogue’s overall recommendations.